As Adam Royalty, designer-in-residence at Columbia Business School and the founder of the Columbia Entrepreneurship Design Studio explains, design thinking is a “way to understand people, reframe problems in creative ways and generate solutions” and a useful tool to put customers at the center of innovation.
Adam Royalty is the designer-in-residence at Columbia Business School and the founder of the Columbia Entrepreneurship Design Studio. He is the faculty director of the Design Thinking program at Columbia Business School Executive Education