(Webinar) New Rules for Business in the Social Media Age

Check out David Rogers' webinar on the use of social media in businesses.

Published

November 11, 2011

Publication

Brand Talk

Article Author(s)

David Rogers

Affiliated Author

With social media now occupying more time than any other online activity, the question for businesses is no longer, “should I be using social media to communicate?” but “how should I?”

In my webinar “New Rules for Business in the Social Media Age” (for Columbia Business School), I present best practices for planning a social media strategy to match your customers, your business and your objectives.

This 30 minute webinar examines:

Best practices from top brands for building customer relationships online
Facebook, Twitter, LinkedIn, Google+: the critical differences for business
How much social media is too much? (for your business)
New research on when and how to best communicate with customers in social media
Why you need to integrate social media with the rest of your communications
How to know if your social media is paying off (with real metrics and ROI)

This webinar is based on a lecture from my 3-day executive program “Digital Marketing Strategy“, offered by Columbia Business School Executive Education. Sessions were held on March 12-14, and October 15-17, 2012.

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