April 1, 2021
CITI-IMMAA Seminar: Anindya Ghose
Professor of Technology and Marketing at NYU
"Using Mobile Technologies to Improve Business and Society"
Anindya Ghose is the author of TAP: Unlocking the Mobile Economy which was a double winner in the 2018 Axiom Business Book Awards and has been translated into five languages. Ghose’s work primarily discusses the machinations and effects of Internet and electronic systems on social economic impact. In 2014 he was named by the MBA student blog Poets and Quants as one of the "Top 40 Professors Under 40 Worldwide" and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics". In 2017 he was recognized by Thinkers50 as one of the Top 30 Management Thinkers globally most likely to shape the future of how organizations are managed and led in the next generation. In 2019, he was recognized by Web of Science citation Index in the top 1% of researchers selected for their significant influence in their fields over a 10 year period.
This presentation analyzed how mobile communications technologies shape consumer behavior, based on nine forces that operate separately and in combination. One application are mobile health platforms. Ghose reported on a large-scale field experiment.