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Award Description:
The Fellow Award represents SCP’s highest honor—the award recognizes seasoned scholars who received a Ph.D. 15+ years ago and who have made outstanding and unusual contributions to consumer psychology, through both research and service. Evaluation criteria include not only research impact but also institutional and field leadership. The criterion of “outstanding and unusual” goes beyond the mere existence of relevant publications and evidence of steady and continuing competence, which are necessary, but insufficient, indicators.
Publications must include impressive work, have an impact upon others, and have been refereed appropriately. Citation of the nominee’s work by others is an important indicator of the impact of a contribution. Long-term SCP membership and activity (e.g., conference participation and leadership roles) are highly desirable. Accumulation of impact, performance, and service over time must be demonstrated.