Andrey Simonov
- Gary Winnick and Martin Granoff Associate Professor of Business
- Marketing Division
- Areas of Expertise
- Artificial Intelligence (AI), Marketing, Media
- Contact
- Office: 793 Kravis
- E-mail: as5443@columbia.edu
Andrey Simonov is the Gary Winnick and Martin Granoff Associate Professor of Business at Columbia Business School. His research covers various topics related to the marketing and economics of media products, such as measuring advertising effectiveness, media persuasion, product design, and competition in media and digital product markets. Andrey’s papers have been published in top academic journals including Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and Journal of Political Economy, and have received multiple awards and grants. Before joining Columbia, Andrey got a Ph.D. from the University of Chicago Booth School of Business, M.Phil. in Marketing and M.Sc. in Econometrics and Mathematical Economics from Tilburg University (the Netherlands), and B.Sc. in Economics from Lomonosov Moscow State University (Russia).
- Joined CBS
- 2017
All Activities
New Research Finds Political Campaigns Raised Extra $43 Million in 2020 Using Deceptive Tactics
Online Shopping: What Companies Can Conclude Based on How Consumers Search
Spending Caps Could Be The Solution to Keeping Loot Boxes Regulated
Online Shopping: What Companies Can Conclude Based on How Consumers Search