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How Magic Johnson's Starbucks Created New Neighborhood Businesses

Date Published
November 20, 2024
Section
In the Media
From:
Tamer Institute

Research from Columbia Business School Professors Jorge Guzman and Mario Small and Jinkyong Choi PhD, ’27BUS, is referenced for shedding light on how building Starbucks cafes in Black and Latino neighborhoods can transform local entrepreneurship and community connections.

Mentioned Faculty & Post-Graduate(s)

Jorge Guzman

Jorge Guzman

Gantcher Associate Professor of Business
Management Division
Photo Image of Mario L. Small

Mario L. Small

Quetelet Professor of Social Science, Department of Sociology
Columbia University
Jin Choi photo

Jin Choi

PhD Candidate
Management Division
Mentioned On
NPR

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