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When people ask to borrow money, the words they use can foretell whether they’ll pay it back

Date Published
June 5, 2015
Section
In the Media
Areas of Expertise
Artificial Intelligence (AI) Decision Making & Negotiations Digital Future Initiative Marketing
Categories
In the Media
From:
CBS In the News

The words people use say a lot about their personalities, emotions, and thinking. And the ones they use when asking to borrow money, it turns out, also says a lot about whether they are likely to pay others back.

According to a new study, borrowers who try to appeal to their prospective lenders’ emotional side—by mentioning God, divorce, or the needs of family members, for example—are less likely to fulfill their loan obligations (something to keep in mind when our buddies or family members try to mooch off of us).

Mentioned Faculty

Oded Netzer

Oded Netzer

Arthur J. Samberg Professor of Business
Marketing Division
Vice Dean for Research
Dean's Office
Mentioned On
Quartz
Mentioned Research
When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications

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