60 Years in the Making: A Look at the Evolution of Research on New Products, Innovation, and Growth

Authors: Donald Lehmann

Format: Journal Article

Publication Date: January 1, 2011

Journal: Marketing Management

Full Citation

Lehmann, Donald. “60 Years in the Making: A Look at the Evolution of Research on New Products, Innovation, and Growth.”

Marketing Management

vol. 20.2011,4, (January 01, 2011): 39-43.