Ad Expenditures and Perceived Quality: A Replication and Extension
Authors
Koushyar Rajavi, Donald Lehmann, Kevin Lane Keller, and Alireza Golmohammadi
Format
Journal Article
Publication Date
Full Citation
Rajavi, Koushyar, Donald Lehmann, Kevin Lane Keller, and Alireza Golmohammadi. “Ad Expenditures and Perceived Quality: A Replication and Extension.”
(August 24, 2022).