Authors Gavan Fitzsimons and Vicki Morwitz Format Book Publication Date January 1, 2007 Publisher Association for Consumer Research Full Citation Fitzsimons, Gavan and Vicki Morwitz. Advances in Consumer Research. Duluth, MN: Association for Consumer Research, 2007.
Full Citation Fitzsimons, Gavan and Vicki Morwitz. Advances in Consumer Research. Duluth, MN: Association for Consumer Research, 2007.