Biases in Social Comparison: If You are One in a Million, There are 4,000 People Just Like You

Menon, Geeta and Vicki Morwitz. “Biases in Social Comparison: If You are One in a Million, There are 4,000 People Just Like You.” In Advances in Consumer Research, edited by Chris T. Allen and Deborah Roedder John, 3791994.