The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences, in David A. Aaker and Alexander L. Biel eds.

Batra, Rajeev, Donald Lehmann, and Dipinder Singh. “The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences, in David A. Aaker and Alexander L. Biel eds.” In The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences, 83-96. Hillside, NJ: Lawrence Erlbaum Associates, Inc., 2013.