Branding in China: The Challenge of Selling Starbucks Coffee in a Tea-Drinking Nation and Other Lessons
Authors
Daniel Spear
Format
Newspaper/Magazine Article
Publication Date
Publication
The Chazen Web Journal of International Business
Full Citation
Spear, Daniel.
“Branding in China: The Challenge of Selling Starbucks Coffee in a Tea-Drinking Nation and Other Lessons.”
The Chazen Web Journal of International Business.
January 01, 2010.