From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Authors: Leonard, J Lee, Jeffrey Inman, Jennifer J. Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert Van Ittersum, Barbara Kahn, Ajay Kalra, Donald Lehmann, Leigh M. McAlister, Venkatest Shankar, and Claire I. Tsai

Format: Journal Article

Publication Date: January 3, 2018

Full Citation

Lee, Leonard, J, Jeffrey Inman, Jennifer J. Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert Van Ittersum, Barbara Kahn, Ajay Kalra, Donald Lehmann, Leigh M. McAlister, Venkatest Shankar, and Claire I. Tsai. “From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model.” (January 03, 2018).

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Full Citation

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