Building strong brands in Asia: Selecting the visual components of image to maximize brand strength

Authors: P. Henderson, J. Cote, S. Leong, and Bernd Schmitt

Format: Journal Article

Publication Date: January 1, 2003

Journal: International Journal of Research in Marketing

Full Citation

Henderson, P., J. Cote, S. Leong, and Bernd Schmitt. “Building strong brands in Asia: Selecting the visual components of image to maximize brand strength.”

International Journal of Research in Marketing

vol. 20, (January 01, 2003): 297-313.

Building strong brands in Asia: Selecting the visual components of image to maximize brand strength

Full Citation

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