Buyer Behavior Models and Attribute Models: A Synthesis

Authors: Donald Lehmann

Format: Lecture

Publication Date: January 1, 1972

Conference: Proceedings of the Third Annual Conference of the Association for Consumer Research

Full Citation

Lehmann, Donald. “Buyer Behavior Models and Attribute Models: A Synthesis.” Presented at Proceedings of the Third Annual Conference of the Association for Consumer Research, May 09, 2026. January 01, 1972.

Buyer Behavior Models and Attribute Models: A Synthesis

Full Citation

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