Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Abstract

Authors: Gülden Ülkümen, Amitav Chakravarti, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2010

Journal: Journal of Marketing Research

Full Citation

Ülkümen, Gülden, Amitav Chakravarti, and Vicki Morwitz. “Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions.”

Journal of Marketing Research

vol. 47, no.

(January 01, 2010): 659-671.

Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Abstract

Full Citation

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