Choice in Computer-Mediated Environments

Authors: Russell S. Winer, John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki Morwitz, Thomas O'Guinn, Arvind Rangaswamy, and Alan G. Sawyer

Format: Journal Article

Publication Date: May 1, 1997

Journal: Marketing Letters

Full Citation

Winer, Russell S., John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki Morwitz, Thomas O'Guinn, Arvind Rangaswamy, and Alan G. Sawyer. “Choice in Computer-Mediated Environments.”

Marketing Letters

vol. 8, no.

(May 01, 1997): 287-296.

Full Citation

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