Abstract
Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as well as goals to influence behavior. Implications for overlooked research opportunities in choice modeling are presented and discussed.
Full Citation
Botti, Simona, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yan Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joel Urbany, and Brian Wansink. “Choice Under Restrictions.”
Marketing Letters
vol. 19,
(December 01, 2008): 183-99.