A Cluster Analytic Approach to Market Response Functions

Abstract

Article reprinted with permission from the Journal of Marketing Research, published by the American Marketing Association, Don Sexton, 11, no. 1 (February 1974), pp. 109-14.

Authors: Don Sexton

Format: Journal Article

Publication Date: February 1, 1974

Journal: Journal of Marketing Research

Full Citation

Sexton, Don. “A Cluster Analytic Approach to Market Response Functions.”

Journal of Marketing Research

vol. 11, (February 01, 1974): 109-14.

A Cluster Analytic Approach to Market Response Functions

Abstract

Full Citation

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