Commentary on ‘From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain’

Authors: Donald Lehmann

Format: Journal Article

Publication Date: May 17, 2014

Journal: International Journal of Research in Marketing

Full Citation

Lehmann, Donald. “Commentary on ‘From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain’.”

International Journal of Research in Marketing

vol. 31, no.

2

(May 17, 2014): 141.