Abstract
Our goal in this chapter is to review for social psychologists some of the interesting research done in consumer behavior and marketing.
Full Citation
Johnson, Eric, Michel Tuan Pham, and Gita Johar.
“Consumer Behavior and Marketing.”
In Social Psychology: Handbook of Basic Principles,
edited by Arie Kruglanski and E. Tory Higgins,
New York:
Guilford,
2007.