Consumer Perceptions of Product Warranties: An Exploratory Study

Authors: Donald Lehmann and Lyman E. Ostlund

Format: Journal Article

Publication Date: January 1, 1973

Journal: Association for Consumer Research

Full Citation

Lehmann, Donald and Lyman E. Ostlund. “Consumer Perceptions of Product Warranties: An Exploratory Study.”

Association for Consumer Research

vol. 1, (January 01, 1973): 51-65.