Consumers’ Reactions to Drip Pricing

Authors: Shelle Santana, Steven Dallas, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2020

Journal: Marketing Science

Full Citation

Santana, Shelle, Steven Dallas, and Vicki Morwitz. “Consumers’ Reactions to Drip Pricing.”

Marketing Science

vol. 39, no.

1

(January 01, 2020): 188-210.