Abstract
The template approach to creativity and problem solving has, so far, been successfully applied in new product development processes (Goldenberg, Mazursky, & Solomon 1999b), technological innovations (Goldenberg, Mazursky, & Solomon 1999c) and in advertising (Goldenberg, Mazursky, & Solomon 1999d). The current research is an attempt to bring this innovative technique into the negotiation arena.
Full Citation
Nir, Dina, Jacob Goldenberg, and Eyal Maoz.
“Creativity in Negotiation.”
In Creativity and Innovation in Organizational Teams,
edited by Leigh Thompson and Hoon-Seok Choi,
Mahwah, N.J.:
Lawrence Erlbaum,
2005.