Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China

Authors: J. Aaker and Bernd Schmitt

Format: Journal Article

Publication Date: January 1, 2001

Journal: Journal of Cross-Cultural Psychology

Full Citation

Aaker, J. and Bernd Schmitt. “Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China.”

Journal of Cross-Cultural Psychology

vol. 38, (January 01, 2001): 561-576.

Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China

Full Citation

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