From Customer Lifetime Value to Shareholder Value

Authors: Donald Lehmann, Paul Berger, Naras Edchambadi, Morris George, Ross Rizley, and Rajkumar Vankatesan

Format: Journal Article

Publication Date: November 1, 2006

Journal: Journal of Service Research

Full Citation

Lehmann, Donald, Paul Berger, Naras Edchambadi, Morris George, Ross Rizley, and Rajkumar Vankatesan. “From Customer Lifetime Value to Shareholder Value.”

Journal of Service Research

vol. 9, (November 01, 2006): 156-67.

From Customer Lifetime Value to Shareholder Value

Full Citation

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