Authors Sunil Gupta and Donald Lehmann Format Journal Article Publication Date November 13, 2009 Journal Journal of Interactive Marketing Full Citation Gupta, Sunil and Donald Lehmann. “Customers as Assets.” Journal of Interactive Marketing vol. 17, (November 13, 2009): 1-16.
Full Citation Gupta, Sunil and Donald Lehmann. “Customers as Assets.” Journal of Interactive Marketing vol. 17, (November 13, 2009): 1-16.