From Decision Support to Decision Automation: A 2020 Vision, reprinted in Rohit Deshpandé, ed.

Authors: Randolph W Bucklin, Donald Lehmann, and John D.C. Little

Format: Journal Article

Publication Date: August 1, 1998

Journal: Marketing Letters

Full Citation

Bucklin, Randolph W, Donald Lehmann, and John D.C. Little. “From Decision Support to Decision Automation: A 2020 Vision, reprinted in Rohit Deshpandé, ed.”

Marketing Letters

vol. 9, no.

(August 01, 1998): 235-246.

From Decision Support to Decision Automation: A 2020 Vision, reprinted in Rohit Deshpandé, ed.

Full Citation

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