Divide and Prosper: Consumers’ Reactions to Partitioned Prices

Authors: Vicki Morwitz, Eric Greenleaf, and Eric Johnson

Format: Journal Article

Publication Date: September 1, 1998

Journal: Journal of Marketing Research

Full Citation

Morwitz, Vicki, Eric Greenleaf, and Eric Johnson. “Divide and Prosper: Consumers’ Reactions to Partitioned Prices.”

Journal of Marketing Research

vol. 35, no.

4

(September 01, 1998): 453-463.