Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

Authors: Pierre Chandon, Vicki Morwitz, and Werner J. Reinartz

Format: Journal Article

Publication Date: January 1, 2005

Journal: Journal of Marketing

Full Citation

Chandon, Pierre, Vicki Morwitz, and Werner J. Reinartz. “Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research.”

Journal of Marketing

vol. 69, no.

2

(January 01, 2005): 1-14.