Do Polls Reflect Opinion or do Opinions Reflect the Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior

Authors: Vicki Morwitz and Carol Pluzinski

Format: Journal Article

Publication Date: October 1, 1996

Journal: Journal of Consumer Research

Full Citation

Morwitz, Vicki and Carol Pluzinski. “Do Polls Reflect Opinion or do Opinions Reflect the Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior.”

Journal of Consumer Research

vol. 23, no.

(October 01, 1996): 67-53.

Do Polls Reflect Opinion or do Opinions Reflect the Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior

Full Citation

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