Does Measuring Intent Change Behavior?

Authors: Vicki Morwitz, Eric Johnson, and David C. Schmittlein

Format: Journal Article

Publication Date: January 1, 1993

Journal: Journal of Consumer Research

Full Citation

Morwitz, Vicki, Eric Johnson, and David C. Schmittlein. “Does Measuring Intent Change Behavior?”

Journal of Consumer Research

vol. 20, no.

1

(January 01, 1993): 46-61.