Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgment

Shalev, Edith and Vicki Morwitz. “Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgment.” In Advances in Consumer Research, edited by Ann L. McGill and Sharon Shavitt, 1051-1052. 2009.