The Ease of Computation Effect: The Interplay of Metacognitive Experience and Naive Theories in Judgments of Numerical Difference

Authors: Manoj Thomas and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2009

Journal: Journal of Marketing Research

Full Citation

Thomas, Manoj and Vicki Morwitz. “The Ease of Computation Effect: The Interplay of Metacognitive Experience and Naive Theories in Judgments of Numerical Difference.”

Journal of Marketing Research

vol. 46, no.

(January 01, 2009): 81-91.

The Ease of Computation Effect: The Interplay of Metacognitive Experience and Naive Theories in Judgments of Numerical Difference

Full Citation

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