The Effect of Measuring Intent on Brand Level Purchase Behavior

Authors: Gavan Fitzsimons and Vicki Morwitz

Format: Journal Article

Publication Date: July 1, 1996

Journal: Journal of Consumer Research

Full Citation

Fitzsimons, Gavan and Vicki Morwitz. “The Effect of Measuring Intent on Brand Level Purchase Behavior.”

Journal of Consumer Research

vol. 23, no.

1

(July 01, 1996): 1-11.