Effect of Participative Pricing on Consumers’ Cognitions and Actions: A Goal Theoretic Perspective

Authors: Sucharita Chandran and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2005

Journal: Journal of Consumer Research

Full Citation

Chandran, Sucharita and Vicki Morwitz. “Effect of Participative Pricing on Consumers’ Cognitions and Actions: A Goal Theoretic Perspective.”

Journal of Consumer Research

vol. 32, no.

2

(January 01, 2005): 249-259.