Abstract Authors Manoj Thomas and Vicki Morwitz Format Chapter Publication Date January 1, 2004 Book Advances in Consumer Research Full Citation Thomas, Manoj and Vicki Morwitz. “Effects of Framing on Magnitude Perceptions of Prices.” In Advances in Consumer Research, edited by Barbara E. Kahn and Mary Frances Luce, 454-456. 2004.
Full Citation Thomas, Manoj and Vicki Morwitz. “Effects of Framing on Magnitude Perceptions of Prices.” In Advances in Consumer Research, edited by Barbara E. Kahn and Mary Frances Luce, 454-456. 2004.