Empirical Generalizations in Retailing

Authors: Wagner A Kamakura, Praveen K. Kopalle, and Donald Lehmann

Format: Journal Article

Publication Date: June 1, 2014

Journal: Journal of Retailing

Full Citation

Kamakura, Wagner A, Praveen K. Kopalle, and Donald Lehmann. “Empirical Generalizations in Retailing.”

Journal of Retailing

vol. 90, no.

2

(June 01, 2014): 121-124.