Full Citation
Raghubir, Priya, Vicki Morwitz, and Shelle Santana.
“Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions.”
In Advances in Consumer Research,
edited by Darren Dahl, Gita Johar, and Stijn van Osselaer,
Duluth, MN:
Association for Consumer Research,
2010.