Authors John U. Farley, John A. Howard, and Donald Lehmann Format Journal Article Publication Date April 1, 1974 Full Citation Farley, John U., John A. Howard, and Donald Lehmann. “Evaluating Test Market Results: Buyer Behavior Analysis in Argentina.” (April 01, 1974).
Full Citation Farley, John U., John A. Howard, and Donald Lehmann. “Evaluating Test Market Results: Buyer Behavior Analysis in Argentina.” (April 01, 1974).