The Evolution of JCR: A View through the Eyes of Its Editors

Abstract

Authors: Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2015

Journal: Journal of Consumer Research

Full Citation

Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz. “The Evolution of JCR: A View through the Eyes of Its Editors.”

Journal of Consumer Research

vol. 42, no.

1

(January 01, 2015): 1-4.