Authors Frank M. Bass, Edgar A. Pessemier, and Donald Lehmann Format Journal Article Publication Date November 1, 1972 Full Citation Bass, Frank M., Edgar A. Pessemier, and Donald Lehmann. “An Experimental Study of Relationships Between Attitudes, Brand Preference, and Choice, Behavioral Science.” (November 01, 1972).
Full Citation Bass, Frank M., Edgar A. Pessemier, and Donald Lehmann. “An Experimental Study of Relationships Between Attitudes, Brand Preference, and Choice, Behavioral Science.” (November 01, 1972).