Halo Effects in Marketing Research: Review and Prognosis

Authors: Neil E Beckwith, Harold H. Kassarjian, and Donald Lehmann

Format: Journal Article

Publication Date: January 1, 1978

Journal: Advances in Consumer Research

Full Citation

Beckwith, Neil E, Harold H. Kassarjian, and Donald Lehmann. “Halo Effects in Marketing Research: Review and Prognosis.”

Advances in Consumer Research

vol. 8, (January 01, 1978): 465-467.