Authors Gert Assmus, John U. Farley, and Donald Lehmann Format Journal Article Publication Date February 1, 1984 Full Citation Assmus, Gert, John U. Farley, and Donald Lehmann. “How Advertising Affects Sales: Meta-Analysis of Econometric Results.” (February 01, 1984).
Full Citation Assmus, Gert, John U. Farley, and Donald Lehmann. “How Advertising Affects Sales: Meta-Analysis of Econometric Results.” (February 01, 1984).