How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand, Category, and Country-Level Moderators

Koushyar, Rajavi, Donald Lehmann, Kevin Lane Keller, and Alireza Golmohammadi. “How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand, Category, and Country-Level Moderators.” (November 01, 2022).