Authors Manoj Thomas and Vicki Morwitz Format Chapter Publication Date January 1, 2005 Book Advances in Consumer Research Full Citation Thomas, Manoj and Vicki Morwitz. “How Do Consumers and Managers Process Numeric Information? The Role of Numerical Cognition.” In Advances in Consumer Research, edited by Geeta Menon and Akshay Rao, 445-448. 2005.
Full Citation Thomas, Manoj and Vicki Morwitz. “How Do Consumers and Managers Process Numeric Information? The Role of Numerical Cognition.” In Advances in Consumer Research, edited by Geeta Menon and Akshay Rao, 445-448. 2005.