How Do (Green) Innovators Respond to Climate Change Scenarios? Evidence from a Field Experiment

This paper aims to unpack the pro-social motivations of green innovators. In a field experiment inviting SBIR grantees to learn more about and apply to MIT Solve, we provide scientifically valid scenarios varying the time-frame and scale of human cost of climate change. Innovators' response in clicks and applications increases with both scale and immediacy treatments. Our structural model estimates a welfare discount rate of 0.76%, providing a measure of innovators' value of future generations, and an elasticity to lives lost of 0.23, implying diminishing marginal concern to human loss.