Authors Utpal M. Dholakia and Vicki Morwitz Format Journal Article Publication Date June 1, 2002 Journal Harvard Business Review Full Citation Dholakia, Utpal M. and Vicki Morwitz. “How Surveys Influence Customers.” Harvard Business Review vol. 80, no. 5 (June 01, 2002): 18-19.
Full Citation Dholakia, Utpal M. and Vicki Morwitz. “How Surveys Influence Customers.” Harvard Business Review vol. 80, no. 5 (June 01, 2002): 18-19.