On Hypotheses, Measurements, and the Extension of Knowledge

Authors: Donald Lehmann and William L. Moore

Format: Journal Article

Publication Date: June 1, 1983

Journal: Journal of Consumer Research

Full Citation

Lehmann, Donald and William L. Moore. “On Hypotheses, Measurements, and the Extension of Knowledge.”

Journal of Consumer Research

vol. 10, no.

1

(June 01, 1983): 132-133.